INFLUENCER

Marketing

Traditional Marketing Isn’t Working Anymore — This Does Because in yachting, it’s not what you say — it’s who says it.

Trusted by Yacht Owners, Captains, Brokers, and Industry Leaders Worldwide

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Turn Your Social Media Into a Marketing Machine

Work with one of the most followed influencers in yachting to craft content that commands attention and drives results.

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Traditional Marketing Isn't Working Anymore — This Does Because in yachting, it's not what you say — it's who says it.

Her Audience Is Your

Ideal Client

Influence That Sells

Luxury influence that drives action

Marcela has built one of the largest and most engaged audiences in the superyacht industry. From yacht owners and brokers to crew and high-net-worth travellers — her influence reaches the people who matter most.

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AUDIENCE BREAKDOWN

32%

Yacht Owners & UHNWI

High-net-worth individuals who make purchasing decisions

40%

Yachting Industry Professionals

Brokers, Captains & Yacht Industry Leaders

17%

Yacht Enthusiasts

Aspiring Owners & Yacht Aficionados

11%

Luxury Professionals

Luxury Travel & Lifestyle Enthusiasts

CLIENT

Testimonials

“Me and my family love following Marcela on social media. I contacted her to sell my yacht, she made a stunning video in Cannes and not long after it got sold to a German guy who watched the video on YouTube. Truly impressive.”

-Yacht Owner, 40m Motor Yacht

“Marcela’s content is not just beautiful, it’s genuinely fun to watch and packed with useful info. I’ve learned so much about yachts, chartering, and destinations just from following her. It’s like being entertained and educated at the same time!”

- Charter Client, Explorer Yacht Enthusiast

WHY

Influencer Marketing Works

The Power of Influence in Yachting

Yachting is a world built on trust, reputation, and relationships. That's why influencer marketing is the most effective tool in today's luxury space — when the right person tells your story, people engage, remember, and act.

Marcela is one of the most followed professionals in the entire superyacht industry on LinkedIn — and there’s a reason that matters.

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3x More Engagement

Influencer campaigns generate significantly higher engagement than traditional advertising

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Builds Credibility

Her stories build credibility, not just awareness

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Global Decision-Makers

Her audience includes global decision-makers in yachting

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“It’s not just content. It’s content that converts.”

OUR

Services

Content That Sells, Engages and Builds Brand Trust

YACHT SALES & CHARTER FILMS

  • Yacht walkthroughs with cinematic production
  • Technical videos for sales and
  • Lifestyle footage for charters

INFLUENCER PARTNERSHIPS FOR YAchting BRANDS

  • Sponsored content
  • Lifestyle product integration
  • YouTube features & newsletter placements

YACHT SALES

Portfolio

ARESTEAS

Blue Pearl

ELEGANCE

Winnie Pooh

"We have our own production company of photographers, videographers and content creators specialised only in yachting"

See examples in our portfolio — swipe through the latest video carousel.

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YACHTING INFLUENCER

Marcela is one of the most followed people in yachting

Whether you're marketing a yacht, a destination, or a brand — the right people are already tuned in. Trusted by Yacht Owners, Captains, Brokers, and Industry Leaders Worldwide.

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BRAND AMBASSADOR

BECOME A BRAND SHE STANDS BEHIND

Marcela doesn’t just promote a brand — she represents it. As a trusted voice in the yachting world, she partners with select companies to serve as their dedicated ambassador, offering consistent visibility, credibility, and lead generation both online and in person.

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THE POWER OF

UGC & Influencer Content

Why User-Generated Content Is the Future of Yachting Marketing

Today’s buyers don’t trust ads — they trust people.

That’s why user-generated content (UGC) and influencer storytelling outperform every other marketing strategy in luxury sectors.

When She Speaks, It Lands

AUTHENTICITY & AUTHORITY

“People want proof — and someone they trust to show them

Instead of saying “we’re the best,” brands now rely on real people with credibility to showcase their yachts, services, or destinations with authenticity and authority..

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UGC builds real trust

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Native influencer content performs better than ads

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Real experiences = real leads

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This is not advertising.
This is influence — and it's what works.

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Portfolio

Collaborations

SHIPYARDS

YACHTS FOR CHARTER

YACHTING BRANDS

LUXURY BRANDS

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why

LinkedIn Matters More

Because when you want to reach

In a world obsessed with Instagram likes and TikTok trends, LinkedIn remains the most powerful platform for serious business influence.

Here’s why LinkedIn is different:

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Audience Quality Over Quantity

Marcela’s followers include yacht owners, CEOs, shipyard directors, brokers, captains, and serious entrepreneurs — not bots or casual scrollers. These are people who make decisions.

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Verified Reach

Every post shows you exactly who engaged: real names, real companies, real titles. No guessing who’s watching — you know.

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Influence That Stands Out

Marcela’s authority is rooted in credibility, consistency, and access to high-level decision-makers — making her influence rare and respected.

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“Marcela is one of the most followed professionals in the entire superyacht industry on LinkedIn — and there’s a reason that matters.“

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let’s work

Together

Collaborate With Onboard with Marcela and her team

We work with a select group of clients each quarter to ensure personalized attention and powerful results. Whether you’re selling a yacht, launching a brand, or building awareness — we’ll craft a custom strategy that works.

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FEATURED ON

Press & Media

The Superyacht Industry— “101” This new book has everything you would want to know about the world of superyachts

Part 1: Women in Build

What it’s really like to live in Monaco

Insight: Examining superyacht refit investments

Why Superyachts Are Becoming Floating Galleries for Blue-Chip Artwork

Q&A with The Yacht Lady, Aka Marcela

View All

JOIN THE

Yachting Community

Join as a member

Join a global community that lives the yachting lifestyle. Connect, share, and be part of a world built on elegance, adventure, and the sea.

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