INFLUENCER
Marketing
Traditional Marketing Isn’t Working Anymore — This Does Because in yachting, it’s not what you say — it’s who says it.
Trusted by Yacht Owners, Captains, Brokers, and Industry Leaders Worldwide
Book a FREE Discovery Call
Turn Your Social Media Into a Marketing Machine
Work with one of the most followed influencers in yachting to craft content that commands attention and drives results.
request media kitTraditional Marketing Isn't Working Anymore — This Does Because in yachting, it's not what you say — it's who says it.
Her Audience Is Your
Ideal Client
Influence That Sells
Luxury influence that drives action
Marcela has built one of the largest and most engaged audiences in the superyacht industry. From yacht owners and brokers to crew and high-net-worth travellers — her influence reaches the people who matter most.
request the media kitAUDIENCE BREAKDOWN
32%
Yacht Owners & UHNWI
High-net-worth individuals who make purchasing decisions
40%
Yachting Industry Professionals
Brokers, Captains & Yacht Industry Leaders
17%
Yacht Enthusiasts
Aspiring Owners & Yacht Aficionados
11%
Luxury Professionals
Luxury Travel & Lifestyle Enthusiasts
CLIENT
Testimonials
“Me and my family love following Marcela on social media. I contacted her to sell my yacht, she made a stunning video in Cannes and not long after it got sold to a German guy who watched the video on YouTube. Truly impressive.”
-Yacht Owner, 40m Motor Yacht
“Marcela’s content is not just beautiful, it’s genuinely fun to watch and packed with useful info. I’ve learned so much about yachts, chartering, and destinations just from following her. It’s like being entertained and educated at the same time!”
- Charter Client, Explorer Yacht Enthusiast
WHY
Influencer Marketing Works
The Power of Influence in Yachting
Yachting is a world built on trust, reputation, and relationships. That's why influencer marketing is the most effective tool in today's luxury space — when the right person tells your story, people engage, remember, and act.
Marcela is one of the most followed professionals in the entire superyacht industry on LinkedIn — and there’s a reason that matters.
3x More Engagement
Influencer campaigns generate significantly higher engagement than traditional advertising
Builds Credibility
Her stories build credibility, not just awareness
Global Decision-Makers
Her audience includes global decision-makers in yachting
“It’s not just content. It’s content that converts.”
OUR
Services
Content That Sells, Engages and Builds Brand Trust
YACHT SALES & CHARTER FILMS
- Yacht walkthroughs with cinematic production
- Technical videos for sales and
- Lifestyle footage for charters
INFLUENCER PARTNERSHIPS FOR YAchting BRANDS
- Sponsored content
- Lifestyle product integration
- YouTube features & newsletter placements
YACHT SALES
Portfolio
ARESTEAS
Blue Pearl
ELEGANCE
Winnie Pooh
"We have our own production company of photographers, videographers and content creators specialised only in yachting"
See examples in our portfolio — swipe through the latest video carousel.
YACHTING INFLUENCER
Marcela is one of the most followed people in yachting
Whether you're marketing a yacht, a destination, or a brand — the right people are already tuned in. Trusted by Yacht Owners, Captains, Brokers, and Industry Leaders Worldwide.
request media kitBRAND AMBASSADOR
BECOME A BRAND SHE STANDS BEHIND
Marcela doesn’t just promote a brand — she represents it. As a trusted voice in the yachting world, she partners with select companies to serve as their dedicated ambassador, offering consistent visibility, credibility, and lead generation both online and in person.
learn moreTHE POWER OF
UGC & Influencer Content
Why User-Generated Content Is the Future of Yachting Marketing
Today’s buyers don’t trust ads — they trust people.
That’s why user-generated content (UGC) and influencer storytelling outperform every other marketing strategy in luxury sectors.
When She Speaks, It Lands
AUTHENTICITY & AUTHORITY
“People want proof — and someone they trust to show them
Instead of saying “we’re the best,” brands now rely on real people with credibility to showcase their yachts, services, or destinations with authenticity and authority..
UGC builds real trust
Native influencer content performs better than ads
Real experiences = real leads
This is not advertising.
This is influence — and it's what works.
Book a consultationPortfolio
Collaborations
SHIPYARDS
YACHTS FOR CHARTER
YACHTING BRANDS
LUXURY BRANDS
why
LinkedIn Matters More
Because when you want to reach
In a world obsessed with Instagram likes and TikTok trends, LinkedIn remains the most powerful platform for serious business influence.
Here’s why LinkedIn is different:
Audience Quality Over Quantity
Marcela’s followers include yacht owners, CEOs, shipyard directors, brokers, captains, and serious entrepreneurs — not bots or casual scrollers. These are people who make decisions.
Verified Reach
Every post shows you exactly who engaged: real names, real companies, real titles. No guessing who’s watching — you know.
Influence That Stands Out
Marcela’s authority is rooted in credibility, consistency, and access to high-level decision-makers — making her influence rare and respected.
“Marcela is one of the most followed professionals in the entire superyacht industry on LinkedIn — and there’s a reason that matters.“
let’s work
Together
Collaborate With Onboard with Marcela and her team
We work with a select group of clients each quarter to ensure personalized attention and powerful results. Whether you’re selling a yacht, launching a brand, or building awareness — we’ll craft a custom strategy that works.
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Press & Media
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Social Media
JOIN THE
Yachting Community
Join a global community that lives the yachting lifestyle. Connect, share, and be part of a world built on elegance, adventure, and the sea.