BUSINESS
Development
Consulting in Business Development for Yachting Companies
Onboard Consulting Firm specialized in business development, brand strategy and marketing consultancy based in Monaco and Dubai. Working exclusively in the superyacht sector, we're widely recognised as a leading authority, advising key industry players, luxury brands and UHNW clients on the business of superyachts.
Business Development Consulting
Yachting Companies | Shipyards | Yacht Clubs | Government | Marinas | and more
"Helping yachting companies grow, thrive, and stand out in the competitive superyacht industry through tailored corporate strategies, sales optimization, and impactful marketing solutions.
Save time, avoid missteps, and set the right course from the very beginning
Market - entry For luxury companies
Luxury brands | Hotels | Retail | Automotive
Providing expert consulting to luxury companies seeking to enter the superyacht industry. Services include market-entry strategy, industry research, boat show planning, introductions to key stakeholders, and tailored sales and marketing support.
Avoid pitfalls and get it right the first time.
BUSINESS DEVELOPMENT
Services

Sales Strategy Optimization
Enhance your sales pipeline with proven tactics to increase conversions and close deals faster.

Marketing & Brand Positioning
Build a compelling brand presence and marketing campaigns that attract high-net-worth individuals and businesses in the yachting sector.

Corporate Strategy Development
Develop long-term strategies that align with your goals, ensure sustainable growth, and differentiate your company in a crowded market.

Market Analysis & Competitive Positioning
Understand your market dynamics, identify competitors, and create an action plan to stay ahead.

Boat Show Event Management
Representation and support at major yacht shows worldwide, ensuring your brand makes a strong, strategic impression.
BOOK A
Consultation

Book a Consultation (120 euros an hour)
Making informed business decisions demands strong business insight and a thorough knowledge of the market.
book nowABOUT
Marcela
BUSINESS DEVELOPMENT CONSULTANT
Marcela is a seasoned business development consultant, specializes in crafting bespoke sales and marketing strategies tailored to the unique demands of the yachting industry.
“ The yachting industry is my playground for the past 18 years,I understand the challenges you face and provide actionable solutions that drive results.”
- Marcela de Kern Royer
PROFESSIONAL
Credentials

Founder of Young Professionals in Yachting (Monaco)

Founder of Young Professionals in Yachting (Monaco)

Yachting Masterclass Professor, Yacht Club de Monaco.

Member at the Yacht Club de Monaco

Professor, Masters in Luxury Goods, International University of Monaco

Founder of Women in Yachting Community in Monaco
CLIENT
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