ABOUT
Mission:
Unlock business insight in the yachting industry and have the courage to act. Bring the right people together to challenge established thinking and drive transformation. Shaping the future of yachting. Together.
Onboard Consulting was established in the Principality of Monaco in 2015 and operates as a highly specialised company in a truly niche sector offering unrivalled expertise when it comes to business strategy, marketing and brand management in the superyacht world.
The global superyacht market is our playground and business development is our passion.
Monaco-resident Marcela de Kern Royer combines a passion for yachting with a strong international academic background, with past experience in asset management including superyachts, she has gained excellent exposure to all facets of the industry, starting as a supplier and having experience in new build, refit, brokerage, and yacht management.
She obtained an MBA from Hult Business School in Boston, USA and a BSBA degree from the International University of Monaco.
Marcela has lived, studied and work around the world including Monaco, Boston, Miami, London, Dubai, Guatemala and France. Being a true citizen of the world, she speaks fluently six languages with Spanish as her mother tongue; English, Italian, French, German and Portuguese also.
- Influencer and media reach with access to over 60,000+ industry contacts and insights worldwide
- A comprehensive up to date media list
- Access to press days, runway shows, trade events, parties and general events
- Leading digital marketing influencer, social media strategist, brand evangelist, keynote speaker, blogger, professor and consultant.
NEWS
Monaco Tribune
Blogger and businesswoman Marcela is not afraid of a challenge. The 33-year-old Latin-American sheds light on this elusive industry
Featured on Yachts International
The Superyacht Industry— “101” This new book has everything you would want to know about the world of superyachts!
YACHTING RADIO
Interview by Natalia Langsdale on Luxury with Natalia for International Yachting Radio.
WOMEN IN BUILD
Series about the influential and inspiring women in a male-dominated industry
INTERVIEW ON YACHT DAME
Yacht Dame is a media platform that sheds light on the inner workings of the yacht industry.
MIAMI DESIGN DISTRICT
A wise old man once told me, “Ask not what your industry can do for you, ask what you can do for your industry.”
YACHT DAME
REFIT REPORT
The big trend is yacht conversions because you can build it in half the time and almost half the cost. After the success of Legend, and our current conversion project Ragnar in build, we can proudly say that we are the leaders in superyacht conversions and we are happy to cover that niche.